SUM Air Logo
These are SUM Air’s horizontal and vertical logo marks. The logo is the most important visual representing the SUM Air brand. Please follow the usage guidelines carefully to avoid distortion, modification, or misuse.
Logo Signature Horizontal
Logo Signature Vertical
Logo Signature KOR Horizontal
Logo Signature KOR Vertical
Logo Signature MAAF Logo
Logo Signature MAAF Type
SUM Air Brand Colors
PANTONE 2125C
CMYK 70 / 64 / 0 / 0
RGB 104 / 104 / 255
HEX 6868FF
PANTONE 2118C
CMYK 90 / 85 / 0 / 38
RGB 50 / 49 / 156
HEX 32319C
PANTONE BlackC
CMYK 0 / 0 / 0 / 95
RGB 26 / 26 / 26
HEX 1A1A1A
Logo Usage Guidelines
Do not alter the proportions of any elements within the logo.
Do not rearrange or change the composition of the logo.
Do not modify the logotype in any way.
Do not add outlines to the logo.
Do not add shadows or graphic effects to the logo.
Do not change the logo’s colors.
Do not apply gradients to the logo.
Do not place the logo on graphics that compromise visibility.
Do not place the logo over images that reduce legibility.